Alright, you want to start, restart, or refine the social media campaign for your business. There is a lot of content out there from a lot of different people, but in the end, it boils down to this: “It is better to be wrong than to be vague.” — George Bernard Shaw Here are six…

A while back I wrote about federal Beneficial Ownership Information (BOI) registration for small businesses. https://gomixt.com/boi/ I wanted to offer an update after watching the lawsuits and hearing the latest from the AICPA conference in June. The bottom line is that the law requiring registration is still in place. You should find out what this means to…

Writing value propositions is an exercise to ensure that you have created and are marketing solutions that are effective at solving real problems in the market. A strong value proposition communicates the unique benefits and value that your product or service offers to customers. And it does this with clarity and brevity.  Describing value statements…

Key elements to ensure your landing page is successful Landing pages supplement and can even replace personal interactions with your prospects. When done effectively, these pages plug directly into your marketing funnel to provide 24/7 prospect conversions.  Each landing page is a key aspect of your funnel and should be targeted towards a specific campaign,…

Maintaining accurate hours and holidays is crucial for walk-in business! Double-check your opening hours across Google My Business, Yelp, and other directories. Inconsistent information can lead to frustrated customers and lack of trust.

“Oh, you have a Facebook page?” If you’re pushing content on social media channels, you need to make sure people are finding your channels! Cute icon links on your website and in emails are a start, but you should also get comfortable inviting people (in real life) to visit, like, share, and subscribe or follow.…