Category: General

A while back I wrote about federal Beneficial Ownership Information (BOI) registration for small businesses. https://gomixt.com/boi/ I wanted to offer an update after watching the lawsuits and hearing the latest from the AICPA conference in June. The bottom line is that the law requiring registration is still in place. You should find out what this means to… Read more

Writing value propositions is an exercise to ensure that you have created and are marketing solutions that are effective at solving real problems in the market. A strong value proposition communicates the unique benefits and value that your product or service offers to customers. And it does this with clarity and brevity.  Describing value statements… Read more

Key elements to ensure your landing page is successful Landing pages supplement and can even replace personal interactions with your prospects. When done effectively, these pages plug directly into your marketing funnel to provide 24/7 prospect conversions.  Each landing page is a key aspect of your funnel and should be targeted towards a specific campaign,… Read more

Maintaining accurate hours and holidays is crucial for walk-in business! Double-check your opening hours across Google My Business, Yelp, and other directories. Inconsistent information can lead to frustrated customers and lack of trust. Read more

“Oh, you have a Facebook page?” If you’re pushing content on social media channels, you need to make sure people are finding your channels! Cute icon links on your website and in emails are a start, but you should also get comfortable inviting people (in real life) to visit, like, share, and subscribe or follow.… Read more

As business owners and leaders especially we HAVE SO MANY DIFFERENT ACCOUNTS! Here’s a friendly reminder to not fall prey to ACCOUNT SCAMMERS. If you get an email about one of your accounts, just go directly to that website. Don’t click on it. This email from my inbox this morning linked out to a Google… Read more

It’s a sad truth that SO MANY potential customers will judge you and your business on just 2-3 words. We have SO MUCH to share with our potential buyers and we’ve worked SO HARD to provide the best possible product or service. But the truth is we’re each just one among SO MANY options, voices,… Read more

You may have heard of “leading indicators” from economist Geoffrey Moore, personal development guru Stephen Covey, or James Harrington of Six Sigma fame. But if you haven’t, read on to see why you should be thinking of this as a key way to predict and prevent bad customer experiences. Leading indicators are early warning signs… Read more